Video: What is the Food System Economics Commission?

CMF scripted and produced a hybrid video addressing the shortcomings of the global food system and what our client Food System Economics Commission (FSEC) does to support policies that work towards a food systems transformation.

Creating a video that distils the complexity of FSEC’s work in a captivating and engaging way was a fun challenge. With the interaction of live footage and playful animations, we were able to embed a lot of content in a constructive narrative that conveyed a crucial message: That a shift towards a #naturepositive, healthy and fair food system is not only desirable but achievable!